Somewhere during the mid-90's the internet exploded and became a global phenomenon. Websites such as Amazon.com, E-bay, and a host of others set up shop in cyberspace - drastically changing the way we exchange goods and services. It is imperative to present yourself to the best of your ability online to drive your sales pipeline.
- Utilize Social Networking
Marketing yourself online doesn't cost you a penny. Build a platform of collective trust that compliments your product or service. Create a Facebook page that showcases your talents and expertise, but make it simple, streamlined, and fun. If Facebook isn't stealth marketing, I don't know what is. Be aware of this fact. This could be movie reviews, music you enjoy, and some of your favorite sports teams. Don't bore your readers with your work history, achievements, and business acumen, (that's what Linkedin is for) but engage them with what interests you outside of your work.
- Be Approachable
I'm a pretty tall guy, so when I'm out in the field, people are naturally intimidated by my stature. I take this into consideration everyday, and smile often during presentations. It's important to know if your prospects are bored or awestruck with the pitch. When you go for the close, ask if anyone has any questions, utilize silence when appropriate, and listen carefully - because no one wants to talk themselves out of a potentially very lucrative sale.
- Work Hard Play Harder
“Even when your not working – you're working” I don't know who coined this phrase, but it's a real gem. This concept plays into our subconscious some days. Like, “Why is anything, anything?” I believe that when we are asleep, we are re-imagining the next day. So improve. Gain insight. Make it better than the last. Someone else thought of your idea and took it to market. Why didn't you capitalize? Don't let them get your better half. Mixing business and pleasure is some tricky business, but at the end of a long line of reasoning, you have YOU to complete, and there is no deal.
- Don't Gossip in Your Organization
Gossip is a waste of time and corporate work-flow. Don't do it. You might be tempted to, but hold back. It creates unnecessary tension and strife. If you feel like you're being gossiped about in your company, prove them wrong with solutions. Give your clients choices, but don't overwhelm them like a menu from a Greek diner. Be a specialist. 🍊
