Opportunity
Opportunity You can't force people to buy your products or services. I really can't stress this enough. I suppose if you put a gun to prospect's heads or strap a bomb to your chest, they might end up buying what you're selling, but that's not really a formula for success, happiness, or a sustainable way to do business. In sales, we're constantly probing, prodding, and coaxing others to give consideration to our offerings – and it's our job to hold their attention - to consider the alternative options – and yes - literally hypnotize the customer to take a step, or leap of faith in the closing phase. The customer should enjoy the experience – from start to finish. If they're bored with your pitch, you're fighting a losing battle. Sales is pure war. Day in and day out. Period. Bone up on product knowledge, and understand your competitor, but don't insult or degrade them. That's shoddy salesmanship; unprofessional. Be aggressive, but not ove...